Product Marketing Manager
Robert Half
San Bernardino, California
product marketing
marketing
marketing manager
manager
contractors
marketing
financial
drive
adoption
cross functional
product marketing
launch
messaging
December 1, 2022
Robert Half
San Bernardino, California
- You ll work on national scale GTM launches as well as scrappy ops tests to support the development and scaling of financial products and new pay model initiatives.
- You ll support strategic product marketing initiatives that drive awareness, adoption & excitement of existing pay, financial and experience products for contractors.
- You ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness.
- You ll collaborate with research teams to identify and synthesize contractor needs, trends, and early opportunities.
- PLUS: Experience in technology companies related to tech industry (Lyft, Instacart, Airbnb, etc.)
- Responsibilities: Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with contractors Execute marketing experimentation for new offerings that contractors value and adopt.
- Outbound: GTM: Aid the execution of strategic go-to-market plans to drive adoption of new contractor pay & experience products and features (e.g. Time Mode , priority for higher pay orders, etc) and current/future contractors financial solutions (e.g. contractors direct, Fast Pay, Financial partnership testing etc).
- Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on Growth & Marketing experimentation Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features Craft messaging and communications to launch experimentation and build upon the contractors lifecycle education.
- Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations Participate within cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews Analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly
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