Digital Marketing Manager- Small Business Strategy

Req ID: R0071202

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on the Truist.com website focusing on Small Business. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business (LOB) marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with content and design teams on the creation of digital marketing assets. You’ll leverage data driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties of the Digital Marketing Strategist include:

Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with Truist’s Small Business customers. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.

Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.

Collaborate with cross-functional teams to leverage integrated marketing programming and effective strategies that achieve measurable business objectives. Effectively communicate with partners and proactively maintain and manage project work plans to successfully meet deadlines. Partner with Digital Commerce and LOB marketing to develop product specific roadmaps to achieve LOB goals through digital marketing strategies. Work with Search Engine Optimization teams to optimize the website and ultimately increase visibility within search engines.

Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.

Maintain appropriate reporting capabilities to establish and track KPIs.

Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

Demonstrate strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training




2. Seven years of related experience or an equivalent combination of education and experience




3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline




4. Sound and comprehensive understanding of business and organizational strategies and processes managing a process




5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services




6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals




7. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities




8. Sophisticated analytical skills and the ability to solve complex technical and business problems




9. Ability to influence others to adopt a new perspective




10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:

1. Master's degree or MBA and previous experience in the banking industry




2. Experience developing digital marketing strategies that drive traffic and conversions




3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams




4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment




5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)




6. Working knowledge of American Disabilities Act (ACT) compliance requirements




7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)




8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)




9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools




10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers




11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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