Product Marketing Manager

Product Marketing Manager

The Role

We are looking for our first Product Marketing Manager to play a pivotal role in shaping how we present our product offerings to prospects and current customers. This role has the ability to impact several marketing programs and our customer life cycle. Ideal candidates will be data-driven and not afraid to roll up their sleeves to execute.

What You’ll Do

• Collaborate on the go-to-market strategy to include content and positioning aspects.

• Develop a continuous flow of communication between the product, marketing, support, and sales teams.

• Speak directly to our customers to capture content for both messaging and case studies. Collect user feedback through calls, surveys, and raw data collection.

• Collaborate with the software development team to distill key functionality and benefits for upcoming features and services into product marketing messages.

• Develop sales enablement collateral and product support at each stage of the sales funnel.

• Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to the product roadmap and marketing strategy.

• Own product messaging, positioning, and all launch activities, including internal readiness, beta programs, documentation, and content.

• Assist with planning and launch of new product offerings, capabilities, and releases. Use customer insights to help inform the product roadmap.

• Lead strategic initiatives to drive new customer adoption and help existing customers get more value from our product offerings.

What You’ll Get

• Tuition reimbursement

• Flexible schedule

• Paid time off and company-paid holidays (Day After Thanksgiving and Christmas Eve included)

• Casual dress code

• Medical, dental, vision, short and long-term disability, life insurance, and 401(plans) matching opportunities after 1 yr of service

What You’ll Have

• 4 years of product marketing experience- technical product marketing, hosting, cloud, BSB, SaaS experience preferred.

• Bachelors in business or marketing.

• Very strong written communication and presentation skills.

• Demonstrated ability to understand and communicate technical and/or complex concepts through multiple media channels.

• Self-starter mentality capable of effectively managing and prioritizing multiple projects.

• Ability to create clear and compelling messaging.

• Analytical thinker and experience with data-driven marketing.

• Experience with CRM tools like Active Campaign, HubSpot, or Copper.

Who We Are

Hivelocity was founded in 2002 with a mission to create an exceptional company with a singular focus on simplifying hosting. By focusing our efforts on our customers’ needs and success, Hivelocity has grown from a single rack of servers to operating 38 world-class data centers, in 36 cities, across 4 continents. Our expansive global footprint allows our customers to reach 80% of the world’s internet population in under 25 milliseconds.

**RECRUITERS DO NOT CONTACT**

The intent of this position description is to provide a representative summary of the major duties and requirements performed by the incumbents of this position. The incumbents may be required to perform other job-related tasks other than those specifically presented in this description.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Tampa, FL 33614: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Technical product marketing: 4 years (Required)

Language:

• English (Required)

Work Location: Hybrid remote in Tampa, FL 33614