Digital Marketing Specialist - Remote

Position: Digital Marketing Specialist - RemoteSalary Range: $75,000 - $85,000 + Benefits Sodexo?Live! has an exciting new opening for a Digital Marketing Specialist with our dynamic marketing team!At Sodexo Live!, we take pride in crafting exceptional events at the most prestigious venues on the planet and creating lasting memories for fans, visitors, guests and team members.Working with Sodexo Live! is more than a job; it's a chance to be part of something greater. Here, you'll build a career where 'everyday' is anything but normal.Our experiences are unique, and so are our people. Bring your personality, your background and your desire to delight others. In return, we'll give you all you need to thrive. After giving it all, you'll return home knowing that you've played your part in creating a truly unforgettable moment.2022 Forbes Best Employer for Diversity2022 Front Office Sports Best Employers in Sports2022 Disability Equality Index (DEI) Perfect ScoreSodexo Live! manages prestigious convention centers, cultural, airline lounges, sporting venues, and major events worldwide. With 40,000 employees and 500 sites, we offer our clients a range of bespoke catering, sales, and event management services, helping to transform the consumer experience into unforgettable memories. Sodexo Live! contributes to the success of prestigious events such as the Superbowl, the College Football Championship, the Miami Grand Prix, the Tour de France, and soon the Paris 2024 Games, and showcases exceptional venues such as the Las Vegas Convention Center, Hard Rock Stadium, Hollywood Bowl in Los Angeles, Shedd Aquarium, Chicago Botanic Garden and Museum of Science and Industry in Chicago and many more. This is a fully remote position. Nothing beats the power of being at a live event. Join our team to make those live event experiences more memorable!Principal Function:The digital marketing specialist will develop and execute digital strategy for Sodexo Live! Across our portfolio of venues with catering services offerings. They are responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. They will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about our private event spaces and catering service creating MQLs for our venue sales team.Essential Responsibilities:Collaborate with Director of Venue Marketing and client (venue) on creation of integrated sales and digital marketing plan and budgetPartner with client on optimizing venue sales website or venue sales page SEO, including continuous updating, and maintaining content appropriately to drive MQLsOversee email marketing campaigns, including template and content production coordination, QA and calendar management for multiple venues in our portfolio Lead in the evaluation, development, and execution of local and regional paid media strategy across PPC, SEO, Google Ads, social and venue marketplace platforms, direct channels, and other third-party channels to drive MQLs Develop digital marketing campaign, editorial calendar, and messaging prioritiesUnderstand, track and report on campaign/media performance to include MQLs and ROASCraft and develop digital marketing content for various campaigns and platforms (social, digital media, venue marketplaces etc.)Monitor, analyze and drive strategy related to keywords while using tools like Google AnalyticsUnderstand and evaluate market trendsDevelop digital collateral to support sales such as virtual tours, floor plans and look books Spearhead photo and video curation needs and manage content libraryPartner with graphic design on digital content needsManage campaigns and lead tracking using Salesforce and marketing automation toolsQualifications and Skills:Graduate caliber in marketing or related fieldHospitality experience marketing for meetings and catering events for hotels, large scale event and catering facilities, or restaurant brands with event and meeting spaces or conference centerExperience in identifying target audiences and devising digital and traditional campaigns that engage inform and motivateStrong analytical and data-driven thinkingCreative mindset to drive campaigns and design digital materialsUp to date with the latest trends and best practices in digital marketing and measurementAbility to manage multiple campaigns at one time and work efficiently in a fast-paced environment and meet deadlinesExcellent communication, written and analytics skillsExperience with Salesforce, Pardot and like marketing automation tools, social media platforms, Google My Business, and Google AnalyticsHighly developed attention to detailHTML knowledge a plusThank you for expressing interest in employment with Sodexo Live!. While only those candidates considered for this position will be contacted, your resume will remain on file for 90 days.Sodexo Live! is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, genetic information, status as a protected veteran or status as a qualified individual with a disability, or any other characteristic protected by applicable Federal, State or Local law.