Social Media Marketing Manager

Role Description

Rivers Agency is seeking a Social Media Marketing Manager to manage and build our client s social media accounts. Our ideal teammate is a social storyteller; someone who can define a vision for social media for each client, develop social programs across paid and organic channels, and measure performance regularly. In this role, you ll work closely with internal teams to create cohesive and effective strategies, visual assets, and messaging to support social campaigns. The ideal candidate will have demonstrable experience in both managing large accounts and growing smaller accounts from a blank slate.

Expectations as a Social Strategist

• Ability to develop strategic plans and comprehensive briefs for the development of social-specific campaigns and content.
• Understands the different types of research and key resources and when best to use them.
• Understands media results and can strategize how we improve creative to optimize results.
• Craft broader social strategy and tailor it to individual platforms.
• Take risks and advocate for tactics that may be novel to clients.

Skills and qualifications:

• 3-5 years of experience in marketing, advertising, and/or branding, with client-facing responsibilities and social media specialization.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok and other social media best practices.
• Proven experience in managing social media accounts for brands, as well as successfully growing audience and engagement across multiple platforms.
• Strong understanding of paid and earned social media, with an emphasis on platform capabilities and limitations.
• Working knowledge of Social Media Management Platforms like Sprout, Later, Hootsuite, etc.
• Great leadership, interpersonal, time management, problem-solving, presentation and communication skills.
• Demonstrated excellence in driving growth through organic content.
• Knowledgeable TikTok user with prior experience managing at least one client account.

About Rivers:

Rivers Agency is nearly 30, but in a lot of ways, we embody the best things about a startup culture we are and always have been self-starters who know how to create something from nothing. We embrace ambiguity yet work to bring structure and clarity to everything. We get energized by collaborating with others, managing various perspectives, and applying new ideas and learnings along the way. People who are both independent and value collaboration are successful here, and we believe these characteristics set up an individual and teams for success at Rivers Agency.

Rivers Agency is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.