Digital Engagement Manager

Rowman & Littlefield is looking for a Digital Engagement Manager to execute an email and digital campaign strategy to drive engagement, traffic, and revenue. The ideal candidate love books and reaching readers with unique messaging, has an up-to-date understanding of running digital advertising campaigns on retail, ad, and social platforms like Facebook and Amazon (and others), and enjoys working with a collaborative team. This role manages internal and external relationships with primary responsibilities for the project management and creation of digital advertising campaigns for nonfiction books. This position reports to the Director of Strategic Engagement at the company’s Lanham, MD headquarters (near Washington, D.C.) in a hybrid workplace. Interested applicants should have 5+ years of experience with creation and reporting on digital campaigns in platforms. Applicants must submit a cover letter to be considered.

Responsibilities

• Manages organic social and paid digital advertising program advertising on retail, ad, social, and book vendor ad platforms (ex: Facebook, Amazon)
• Conceptualizes, develops, and designs integrated marketing (social, promotional, and email) campaigns for engagement organic and paid campaigns on lead books
• Optimizing, scheduling, analyzing, and reporting on effectiveness of integrated marketing campaigns
• Regularly analyzes campaign effectiveness and ROI for campaigns across product lines and communicates recommendations to internal stakeholders
• Stays abreast of trends and best practices for advertising and ecommerce for the book industry and monitors changes in online advertising for an agile approach to reaching avid readers, librarians, and consumer book audiences
• Provides website administration, optimization, and reporting
• Other engagement and marketing duties as needed in a fast-paced environment.