Growth Marketing Manager
Pearson
Tallahassee, Florida
growth
marketing
marketing manager
manager
marketing
learning
workforce
digital
people
sales
growth
content
revenue
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December 6, 2022
Pearson
Tallahassee, Florida
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world s leading learning company.
- Growth Marketing Manager (B2B)
- Remote based, with occasional travel to our offices
- Reporting to: Senior Growth Marketing Manager
- Build, execute, and optimize integrated campaigns that leverage intent data, social media, email, direct mail, advertising and events to reach and acquire new target buyers at the right time by generating MQLs to meet targets and nurture leads to warm status.
- Nurture and manage existing customers, driving up adoption, revenue and retention to maximize product engagement, feature usage, and introducing new features.
- Manage campaigns through all phases of the campaign including audience segmentation and targeting, campaign execution, tracking response, follow up, reporting and analysis.
- Regularly explore new channels and tactics to drive cost effectiveness and reach to target audiences.
- Build, maintain and optimize baseline sales decks and other sales tools using constant feedback and collaboration with sales teams.
- The ability to plan campaigns and execute at tactical and detailed levels.
- Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying levels of seniority.
- Being able to effectively manage multiple projects simultaneously.
- Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, content marketing)
- Digital marketing platforms and channels, awareness of the latest ad formats available and tactics for pushing campaigns into market.
- Strong organizational skills and the ability to plan and prioritize work effectively.
- A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.
- A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools and tactics.
- Experience using HubSpot and Salesforce (or similar) required
- Experience of marketing to large-enterprise and corporate organizations would be advantageous
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