Director, Measurement Strategy - Roundel(Remote Or Hybrid)

Job Description: Director, Measurement Strategy - Roundel

About us:

Target is an iconic brand, a Fortune 50 company and one of America s leading retailers.

Fueling the continued success of one of the world s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.

Roundel, Target s retail media network, offers the world s leading advertisers industry leading digital advertising solutions. More than � of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments.

About the Job:

As a Director, Measurement Strategy you will play an integral part in shaping how Roundel connects onsite and offsite campaigns with sales on Target s digital properties and in our physical stores. You will establish a measurement strategy and roadmap that propels Roundel as a differentiated leader in the advertising industry. You will manage key aspects of the overall measurement agenda inclusive of:

• Primary vision leader for measurement across Product suite.
• Ongoing assessment of the measurement landscape in digital advertising.
• Measurement methodology and roadmap discussions with customers and capturing feedback.
• Leadership on measurement innovation and experimentation in partnership with Product.
• Training and upskilling of customer-facing teams.
• Thought leadership and engagement with industry associations.

You will need to leverage extensive knowledge of measurement in a digital advertising context, engage with customers to review/update Roundel s current measurement roadmap, develop business cases to drive innovation and prioritize the direction of measurement. You will also advocate for measurement and ensure that it is getting the leadership and support that it needs to be industry leading. Job duties may change as the measurement agenda evolves.

About you:

• 4-year college degree (or equivalent experience)

• 10+ years of digital advertising experience
• Deep expertise with measurement approaches (e.g. multi-touch attribution, incrementality, A/B testing)
• Ability to facilitate communication between business and technology teams
• Strong communication skills with proven ability to influence peers, key stakeholders and leaders
• Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)
• Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes

This position may be considered for a Remote or Hybrid work arrangement based on Target s needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that s not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :(min) USD - (max) USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.