Senior Web Analyst (Remote Opportunity)

Custom Ink, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,600+ team members ( Inkers ), we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that's important to all Inkers - no matter what role they're in.

How you'll make a difference:

As a Senior Web Analyst, you'll provide detailed analyses, insights, and recommendations in support of Custom Ink's customer-facing products. You will collaborate with the Product, UX, Marketing, Merchandising & Engineering teams to improve site and product performance. Your work will support conversion optimization efforts, drive positive change through experimental design, and uncover opportunities to improve our website. This role will report to our Director of Data Analytics.

What you'll do:

• Understand the business objectives behind requests and make recommendations to improve impact and inspire new ideas

• Partner with product and merchandising teams in understanding site behaviors

• Educate the business and product team on self serve web analytics opportunities to optimize impact

• Proactively define areas of testing opportunity

• Assist Product Managers in delivering test design documentation 

• Help educate the team on interpretation of results

• Dive deeper into test analysis to better understand why we are obtaining observed results

• Create key web metrics and funnels to monitor and support business and technology

• Request analytics tags and verify correctly implemented

• Leverage site data to increase the effectiveness of business channels

• Collaborate with Finance/Analytics team to support an omni-channel view of the business

• Stay connected to analysis for all business areas to provide support on a variety of projects as needed

• Perform exploratory analysis that results in meaningful insights and recommendations for a broad range of subjects

• Demonstrate strong collaboration and analytical business thinking

• Bring consistency to metrics used throughout the organization

How you'll be measured:

• Quality of analysis, insights, recommendations & impact

• Strength of relationships with other leaders and analysts

• Elevation of related Analytics capabilities

• Experimental design delivered and results interpretation

• Increase awareness of site health 

What we're looking for:

• 3+ years experience with ecommerce analytics

• 2+ years of experience interpreting A/B/n test results

• Expert in Google Analytics, Excel. Strong SQL skills

• Exposure to BigQuery; comfortable with leveraging R

• Familiar with data layer, tagging, and web analytics implementations  

• Demonstrated strategic problem solver

• Driver of business decisions using web data and statistical analyses

• Expert in uncovering business and product goals; determine how to frame questions into analytical questions that can be answered

• Experience delivering training for self-serve web analytics opportunities

• Experience delivering results in different modalities (visualization, tables. etc)

• Experience performing analysis on large and often incomplete data sets and translating results for consumption by business partners

• Strong communication skills - Strong analysis is a great starting point, but we are also looking for someone who can help connect business partners with the summary and implications of that analysis work

• Agility - ability to juggle multiple ongoing projects and work both collaboratively and autonomously at times

Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here .

Read about our commitment to the safety of our team members during COVID-19 here .