Director of Marketing
Rosedale Technical College has been recognized as one of the best places to work in Southwestern PA by the Pittsburgh Business Times for 13 straight years. We are proud to have been ranked #11 in the nation for top trade schools by Forbes, and to also be designated as a Military Friendly Top Ten School. We proudly prepare our students for careers in high demand fields with live work and hands-on training.
Skilled trades are never going out of style our students are at the heart of everything we do.
The Rosedale journey is an exciting and personal story for each of our students, staff, and alumni. Reimagine your marketing career and help us tell that story, along with our mission, vision, and values, to the greater community.
We are seeking an innovative marketing leader. A strategic doer will thrive with this opportunity to promote Rosedale Technical College.
What will I do?
- Strategize and execute all marketing initiatives, brand oversight, and public relations.
- Promote the growth of the organization by actively pursuing opportunities for partnerships with community leaders, corporate sponsors, strategic business partners, alumni, industry/trade leaders and future student employers.
- Create messaging for various efforts, such as scholarship and grant opportunities.
- Assist and collaborate with staff for school events, programs, and overall visual branding.
- Network with high schools and oversee the high school communications outreach.
- Oversee marketing partners, analyze metrics, and perform digital and social media communication to include the Rosedale website, Facebook, LinkedIn, Instagram, etc. for optimum engagement.
What will make you a great fit:
- MBA or Bachelor's degree in a related field such as business, marketing or communication preferred, or equivalent experience that is relevant and transferable to the objectives of furthering the mission of trade school growth and impact
- 5 to 10 years of demonstrated proficiency in business development and the implementation of key initiatives including the management and administration of marketing and branding efforts
- Experience with various marketing tools to include email software, SEO best practices, social media optimization, content management, Google analytics, etc.
- The ability to connect with people at all levels and build relationships
- Excellent verbal and written communication skills
- Demonstrated ability to lead media and partnership relations
- Proven business acumen and problem-solving skills
- Demonstrated intellectual curiosity and ability to translate concepts into workable solutions with successful outcomes
- Ability to work independently and contribute to teams or group efforts through influencing others and building trust and collaborating with stakeholders including peers and other functional areas or constituencies
What we offer you:
Competitive compensation * Best Place to Work * Mission driven work * Professional growth * 401k * Outcome Based Recognition and Work Scheduling