Digital Marketing Manager

InVue is seeking a Digital Marketing Manager to manage the digital journey of current and future customers. This role will closely collaborate with cross-functional teams to intimately understand our target audiences, their motivations, and how best to support them throughout the buying journey. You will have a thorough understanding of digital best practices and methodologies and be responsible for growing website traffic, conversions, and leads.

If you are skilled at balancing high-level strategy with hands-on tactical execution and have a proven track record of success in digital marketing for a B2B company, let’s talk.

The Work You’ll Do:

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  Own the performance, monitoring, and reporting of InVue.com and all subdomains
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  Plan and execute integrated marketing campaigns across our digital demand generation channels including paid and organic search, social media, email, and third-party review sites
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  Tracking, optimizing, and measuring campaign performance
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  Manage web development agencies and contractor relationships
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  Develop email marketing strategies; preparing, testing, and scheduling all email campaigns
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  Manage Search Engine Optimization strategies and execution

What to Expect:

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  You’ll be joining a culture of innovation, action, and results and work in a lean, fast-paced environment. A proactive mindset will be critical to your success.
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  You’ll be one of five teammates on the Marketing team should know how to prioritize and project manage your responsibilities effectively.
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  Your primary focus will be driving demand and awareness through understanding the InVue brand, customers, business lines and growth goals.
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  You will need to be comfortable being both the planner and the doer of your short and long-term strategies.

Qualifications:

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  Bachelor’s degree in Marketing, Advertising, or related field, with at least 5-7 years of combined strategic and hands-on experience in a digital marketing role – in-house or agency.
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  Proven track record of leading demand generation campaigns and lead acquisition growth
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  Hands-on experience with Marketing Automation, CRMs, and SEO tools as well as paid advertising platforms such as Google, Facebook, LinkedIn
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  B2B Marketing experience
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  Excellent verbal and written communication skills, collaborative attitude, ability to work independently and excellent time management.
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  Comfortable presenting to executive leadership as well as on and off-camera
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  Experience with A/B and multivariate testing
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  Experience with Adobe Creative Suite (especially Dreamweaver, Photoshop) and Canva a PLUS
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  Experience or familiarity with consumer electronics, retail, security technology, and IoT a PLUS