Brand Manager - Health & Wellness (Remote)

Central Garden & Pet Remote
health & wellness brand manager remote brand consumer marketing pet manager growth lead cross functional sales
October 25, 2022
Central Garden & Pet
Detroit, MI

Brand Manager- Health and Wellness

Central Garden & Pet is making significant investments in our marketing team, fueling our aspiration behind consumer-driven growth through innovation, consumer insights-based content and strategic category leadership. Our Pet Segment is searching for a Brand Manager to lead a high-growth, startup brand within our "Health and Wellness" Business Unit. The brand and business are in their infancy as an ecommerce (online-only) brand which has a growth aspiration that extends across distribution channels and product / services categories. We believe the brand has great potential to build deep meaning and powerful connection with our consumer and the pets we serve, and we are investing in the future of this business. This position will be responsible for building strategies to win with consumers, customers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. You will set the strategy for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey. You will work within a cross-functional business unit (eg finance, sales, operations, etc) and leverage the marketing center of excellence for consumer insight and content development. The position reports to the Vice President of Marketing & General Manager for the "Health & Wellness" Business Unit.


  • Develop and execute compelling consumer-driven brand plans that meet or exceed sales, gross margin and EBIT targets

  • Partner with the innovation team to identify new products and successfully lead projects through the stage gate process

  • Partner with finance and demand planning to rally resources behind key initiatives and innovation priorities

  • Work with sales to develop compelling customer programming, often participating in joint-business planning sessions

  • Serve as the voice of the brand with stakeholders and internal and external agency partners, motivating action and inspiring consumer-driven creative

  • Lead packaging artwork and printed materials projects, from brief to commercialization

  • Maintain marketing budget, maximizing working dollars and providing recommendations for ROI improvement


  • Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We're growing a new business, quickly, and seek someone with a bias for optimism and a knack for problem-solving.

  • Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.

  • Collaboration: Our matrixed organization values teamwork, active listening, and trust. The successful candidate will be one who can build and maintain effective cross-functional relationships, often across multiple geographies & time zones. Effective written and verbal communication is a must.

  • Organization & Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. Project management excellence and organizational aptitude will be a critical part of the role, including the ability to maintain timelines and budgets seeing the interdependencies of tasks and seeking help with roadblocks early.

  • Detail Orientation: A commitment to accuracy and quality is an essential of the job.


  • College Degree (BA/BS) required; graduate degree (MBA) preferred

  • Minimum of 7 years brand marketing experience

  • Consumer Packaged Goods preferred, Pet industry a plus

  • Familiar with leading new product innovation initiatives (pipeline management, cross-functional collab)

  • Digital marketing experience a plus

Working Conditions

  • 25% Travel

  • Computer proficiency on all MS Office applications

  • A remote work location is supported for this position

The reporting manager for this role is based in Chicago, Illinois, and the Business Unit is formally located at our corporate office in Walnut Creek, California. Sales personnel are dispersed throughout the country. Manufacturing, purchasing, engineering and some R & D is in Dallas, Texas. It is expected that this position would develop a close and collaborative working relationship across the entire organization.

At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made

up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China and Canada - all dedicated to helping gardens bloom bigger, pets live healthier and communities

grow stronger. We are united by our mission to lead the future of the garden and pet blade of grass and one wagging tail at a time. Visit our website at to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.



All successful applicants should expect to undergo a screening for prohibited levels of drugs prior to beginning employment.

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