Associate Marketing Manager, Digital

SUMMARY:

The Associate Marketing Manager, Digital will be responsible for the planning and coordination of digital marketing channels to drive sales and engagement, generate demand, and influence positive customer behavior.

The right candidate will have proven experience and a deep familiarity with cross-channel digital marketing, managing brand consistency, and content optimization including copy and creative, email marketing, search marketing, and digital advertising.

The Associate Marketing Manager, Digital is a creative marketing mind with the ability to collaborate with all departments to organize projects and meet deadlines. The ability to interpret analytics and troubleshoot web-related technical issues is a plus.

This position requires 3-5 years of experience in using digital marketing to support strategic organizational objectives. Ideally, this role will be based in Candler, NC (outside of Asheville)

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Other duties may be assigned.

• Create, edit, and manage the production of digital and email marketing efforts that is consistent with the organization's brand, style, and tone
• Develop and maintain an advertising calendar that attracts and appeals to the organization's target customers and produces media plans and forecasts
• Generate leads and sales from existing customers and prospects using digital platforms through the distribution of appropriate offers
• Monitor and report on search metrics and demonstrate continuous improvement of the SEO strategy. Identifying search traffic growth opportunities based on analytics
• Oversee campaign creatives and guides digital advertising planning and execution
• Maintain status reports of advertising budget, plans media schedules, and propose new test vehicles and formats
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more
• Collaborates closely with other members of the digital team to brainstorm and plan upcoming campaigns

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

The requirements listed below are representative of the knowledge, skill, and/or ability required. 

• BA/BS degree - marketing or related field
• 3+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
• B2B marketing experience is a plus but the same principles apply from B2C experience
• Sufficient experience in marketing automation and content management systems
• Proficient in Microsoft Office (Word, Excel, PowerPoint, etc.)
• Experience in Salesforce
• Highly creative and strong attention to detail
• High energy, motivated, self-starter
• Strong analytical skills, written and verbal communication skills
• Strong organizational skills with the ability to multi-task
• Ability to establish priorities
• Awesome team player who wants to work hard with equally awesome people that are growing and transforming the digital experience at Thomas Scientific
• Ideally, this role will be based in Candler, NC (outside of Asheville). Willing to travel to corporate headquarters in New Jersey and North Carolina on a periodic basis

SUPERVISOR RESPONSIBILITIES:

• This job has no supervisory responsibilities.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• While performing the duties of this job, the employee is regularly required to sit for extended periods of time, use both hands to type, and interact with others either in person, by email, or by telephone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

MENTAL DEMANDS:

• Must be able to manage multiple projects and tasks
• Must pay close attention to detail
• This position has a predictable work schedule
• This position has frequent deadlines
• This position works independently

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Option to work in our Swedesboro, NJ or Candler, NC offices, or remote
• Primarily computer-based with interactions through email, phone, and video conference calls via Teams, Right Central, etc.
• Remote access to Digital Marketing Manager, fellow digital team members, and Chief Digital Officer
• Communicating daily with Digital Marketing Manager on expectations and deliverables, through email, phone, or video conference
• Communicating and working effectively with fellow digital marketing team members