Email Content Manager

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for 2 million merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About The Role

Shopify’s mission is to make commerce better for everyone. To deliver on that promise, we’re building a unified commerce platform that allows anyone, anywhere to pursue independence through entrepreneurship.

Shopify's Content & SEO team helps shepherd these stories of independence across our owned and organic channels. As the Email Content Manager, you will be responsible for the content team’s email channel and grow it into a key distribution channel for our content and reliable source of inspiration for our merchants. You’re a strong writer that understands the craft of email creation—from writing catchy, attention-grabbing subject lines and engaging body copy to collaborating with designers to create intuitive, eye-catching templates—as well as the science, getting equally excited to design an A/B testing plan, dive deep into analytics, and constantly iterate to drive performance.

What you'll be responsible for:

• Owning the content calendar for all emails that are part of the Content SEO email program
• Generating new ideas for email campaigns and programs that support and engage a variety of audience segments
• Writing all email copy, from subject lines to CTAs, and, on occasion, editing writing by others
• Writing and editing, on occasion, articles commissioned to support the email program
• Owning the analytics reporting process, identifying opportunities for iteration and improvement
• Working closely with UX, lifecycle marketing, data, experimentation, and marketing automation stakeholders to ensure operational success
• Working with the Editorial Lead, creating an email-specific style and tone of voice guide and implementing

Qualifications

• 2+ years experience in an email marketing function
• Strong writing skills, at a tech company previously is a plus but not required
• Strong analytical skills and the ability to use data to inform email strategy
• Experience with A/B testing and optimization
• The ability to work independently and manage multiple projects at once

IMPORTANT: Please share an example of an editorial project or piece of writing you’ve worked on that you’re proud of. In your description, please explain how and why the project or piece was created, its (measurable) impact, and why you’re so happy with the final product.

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments