B2B Marketing Manager - US Remote
blueground
Remote
b2b
b2b marketing
marketing
marketing manager
manager
remote
marketing
b2b
team
b2b marketing
sales
brand
content
December 4, 2022
blueground
San Antonio, Texas
FULL_TIME
Description
- Develop and lead the B2B marketing strategy to generate new and nurture existing high potential/high growth leads, in line with revenue targets
- Enhance Blueground's B2B brand positioning and core B2B brand values
- Drive marketing planning, define key enterprise audiences and create strong messaging & content for different channels (e.g. newsletters, product pages, email templates, pitch decks, white papers, case studies, conference material, etc.)
- Work with our Performance / CRM marketing teams to define and execute campaigns (from concept to ROI analysis) designed to increase the quality and quantity of inbound leads and to keep current accounts engaged
- Oversee end-to-end channel lifecycle of B2B content (ideation, writing, design, build, and QA), driving qualified pipeline to sales team
- Work alongside our PR/Communications team to plan and organize conference strategy and event planning.
- Identify and manage sponsorship opportunities with online publications, podcasts etc. Plan and book media, driving effective negotiations with key publishers and content owners
- Set-up, monitor and analyze marketing KPIs and make critical decisions that improve the impact and effectiveness of our marketing initiatives
- Champion the Blueground brand and guide activities to support increased brand awareness and consideration
- Develop and maintain a deep understanding of our institutional clients, their unique challenges, as well as market dynamics and upcoming trends
- Build strong relationships and serve as a key strategic partner with key stakeholders across Blueground (specifically the B2B Sales, Product, Business Intelligence and Customer Experience Leads) to approach challenges collaboratively and align activities to achieve desired results
- Continually advance the infrastructure for B2B marketing, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices
- 6+ years as a B2B marketing leader, ideally gained in a B2B focused organization. Hospitality industry experience preferred but not required
- Strong marketing foundation with a focus in strategic planning, content creation, demand and lead generation
- Superb writing and editing skills, with a knack for taking complex theoretical ideas and making them lucid and actionable
- Familiarity with media planning
- Experience with marketing campaigns on platforms such as linkedin, twitter, google ads, etc
- Experience working with ESP/Marketing automation tools (preferably Salesforce)
- Willingness to travel to conferences and globals sales meetings (up to 15% of the time)
- Familiarity with and confidence around data and the way research and data drive decision-making
- Confidence in operating in a networked organization and working within a matrixed team structure
- Strong execution skills and evidence of a consistent follow-through on commitments
- Metrics-driven, analytical and process-oriented
- A can-do, will-do, high-energy attitude
- Competitive compensation & annual bonus
- Blueground Stock Option Plan
- Laptop stipend & monthly mobile plan reimbursement
- Flexible PTO
- Competitive Health insurance (Medical, Dental and Vision), along with complimentary access to wellness perks like Health Advocate, One Medical, Teladoc Virtual Health & mental health therapy through Talkspace
- 401k retirement plan
- Paid maternity/parental leave benefits for new parents
- Flexible work environment through our Blueground Nomads employee mobility program
- Complimentary accommodation in Blueground locations. Think summer in Greece and winter in Dubai!
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