B2B Marketing Manager - US Remote

blueground Remote
b2b b2b marketing marketing marketing manager manager remote marketing b2b team b2b marketing sales brand content
November 10, 2022
San Antonio, Texas

At Blueground, our vision is to make people feel at home wherever they choose to live. For us, that means ensuring our guests have the peace of mind, flexibility & confidence they need to explore life's latest adventure.

We've grown a lot since our founding in 2013, having raised more than $258m+ in funding, to date -- and that's just the beginning. We're now hosting guests in more than 9,000 homes in 25+ cities around the world (and growing!), with an aim to hit 50 cities by 2025.

Our vision comes to life through our ways of working. For our 800+ member team located across 15 countries, we've created a culture of collaboration, inclusiveness, and opportunity.

We believe our people should have the power to choose their preferred way to work. Depending on the role's requirements, team members can choose to work full time in one of our offices, work fully remote, or choose a hybrid model between the two.

We are driven by our core values. To our team, Time is our most important resource. Excellence isn't simply a standard, but an exciting way to look at life. We Care deeply about our guests and colleagues. Our relationships are built around Transparency, which builds trust and improves communication.

We're shaping the future of living, and we want you to be part of that journey.

We are looking for a B2B Marketing Manager to join our Marketing team based in any of our offices in US or US-Remotely

This is an individual contributor, all-round role that requires a B2B Marketing leader with experience across multiple facets of running business-focused marketing strategies.

As a member of the Blueground marketing team, you will be working closely with our Enterprise sales teams to develop and lead our B2B marketing strategy.

What you will focus on:

  • Develop and lead the B2B marketing strategy to generate new and nurture existing high potential/high growth leads, in line with revenue targets
  • Enhance Blueground's B2B brand positioning and core B2B brand values
  • Drive marketing planning, define key enterprise audiences and create strong messaging & content for different channels (e.g. newsletters, product pages, email templates, pitch decks, white papers, case studies, conference material, etc.)
  • Work with our Performance / CRM marketing teams to define and execute campaigns (from concept to ROI analysis) designed to increase the quality and quantity of inbound leads and to keep current accounts engaged
  • Oversee end-to-end channel lifecycle of B2B content (ideation, writing, design, build, and QA), driving qualified pipeline to sales team
  • Work alongside our PR/Communications team to plan and organize conference strategy and event planning.
  • Identify and manage sponsorship opportunities with online publications, podcasts etc. Plan and book media, driving effective negotiations with key publishers and content owners
  • Set-up, monitor and analyze marketing KPIs and make critical decisions that improve the impact and effectiveness of our marketing initiatives
  • Champion the Blueground brand and guide activities to support increased brand awareness and consideration
  • Develop and maintain a deep understanding of our institutional clients, their unique challenges, as well as market dynamics and upcoming trends
  • Build strong relationships and serve as a key strategic partner with key stakeholders across Blueground (specifically the B2B Sales, Product, Business Intelligence and Customer Experience Leads) to approach challenges collaboratively and align activities to achieve desired results
  • Continually advance the infrastructure for B2B marketing, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices

What we are looking for:

  • 6+ years as a B2B marketing leader, ideally gained in a B2B focused organization. Hospitality industry experience preferred but not required
  • Strong marketing foundation with a focus in strategic planning, content creation, demand and lead generation
  • Superb writing and editing skills, with a knack for taking complex theoretical ideas and making them lucid and actionable
  • Familiarity with media planning
  • Experience with marketing campaigns on platforms such as linkedin, twitter, google ads, etc
  • Experience working with ESP/Marketing automation tools (preferably Salesforce)
  • Willingness to travel to conferences and globals sales meetings (up to 15% of the time)
  • Familiarity with and confidence around data and the way research and data drive decision-making
  • Confidence in operating in a networked organization and working within a matrixed team structure
  • Strong execution skills and evidence of a consistent follow-through on commitments
  • Metrics-driven, analytical and process-oriented
  • A can-do, will-do, high-energy attitude

Your benefits:

  • Competitive compensation & annual bonus
  • Blueground Stock Option Plan
  • Laptop stipend & monthly mobile plan reimbursement
  • Flexible PTO
  • Competitive Health insurance (Medical, Dental and Vision), along with complimentary access to wellness perks like Health Advocate, One Medical, Teladoc Virtual Health & mental health therapy through Talkspace
  • 401k retirement plan
  • Paid maternity/parental leave benefits for new parents
  • Flexible work environment through our Blueground Nomads employee mobility program
  • Complimentary accommodation in Blueground locations. Think summer in Greece and winter in Dubai!

At Blueground we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity, or religion.

For more information on Blueground, visit us at . To keep up with Blueground news, follow us on LinkedIn, Instagram and Tik Tok!

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