Radiology-Imaging Campaign Marketing Manager (Remote/Hybrid)

This position has the ability to be remote across the country or hybrid in Salt Lake City, Utah. Hybrid in Salt Lake City preferred.

The Imaging Campaign Marketing Manager is a critical role within Myriad Genetics. This role is responsible for planning and executing the marketing campaign strategies, including digital and content development to meet the goals of the Myriad Imaging Business Unit. This Marketing Manager will lead the overall BU campaign deployment and will partner with the COEs to execute in line with business requirements. This person will be a vital component of meeting our patient-centric core values, business goals and optimizing our return on investment. This person must have a strong track record of agency partnership, bringing brand strategy to life, operational discipline, and driving business results.  Ideally, this person can also create content when deadlines/priorities require. They will leverage technology and analytics to monitor effectiveness and drive ROI.  They will partner closely with the enterprise team for brand, budget, and tech planning.

Myriad's imaging team is helping radiology and breast imaging centers achieve their clinical, operational, and financial goals through innovative genetic risk-assessment programs. Myriad's MyRisk Hereditary Cancer test can reveal which patients require additional screening and care, so these centers can help more patients than ever before. Come work with our talented team and empower patients to better manage their cancer risk through comprehensive genetic insights! 

Responsibilities:

• Create and deliver overall email and content strategy for Myriad Imaging
  • Define strategic intent and business goals including prioritization of MyRisk
  • Partner with digital agency and digital COE to execute and track success
• Own email journeys from strategy to creation to optimization
  • Build on initial framework to create journey needs and prioritize them.
  • Partner with COEs to execute journeys.
  • Create content and track journey performance. Iterate to improve.
• Create social media strategy
  • Define BU role across channels to meet needs of product strategies
  • Execute / partner with enterprise COE to optimize social strategy
• Lead content development for social, email, and other digital activations
  • Understand brand tone of voice and create guidelines for execution.
  • Partner with agencies to create content for social channels, email journeys, and other digital/paid media activations.

Qualifications:

• Bachelor's Degree Required 
• At least 5+ years of experience in marketing/creative strategy/content creation
• Experience in creating email and paid media strategies and analyzing results
• Experience in managing agencies and ability to self-create content
• Proven track record delivering business impact
• Proven track record of ability to pivot and adjust to optimize results
• Marketing experience in the Radiology-Breast Imaging, and/or genetic risk assessment space is highly desired.

Knowledge, Skills, and Abilities:

• Ability to lead and motivate cross-functional team
• Ability to clearly communicate priorities, expectations, and decisions
• Ability to present to wide range of audiences including leadership teams
• Understanding of digital marketing tools and metrics and ability to make decisions using data
• Ability to brief agencies and provide feedback

Physical requirements:

OFFICE - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.

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