Marketing Manager
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Company Details
Key Risk, a member of Berkley Insurance Company, is a leading provider of workers compensation insurance products and services for employers throughout the eastern United States. With a sole focus on workers compensation, Key Risk works with Key Alliance agents, insurance clients, self-insured employers, and the injured workers they support to create solutions specific to their needs. Enriching each client's risk management strategies, Key Risk creates and executes comprehensive solutions proven to protect people, support business, and exceed expectations.
Committed to delivering better outcomes and industry leading service, Key Risk operates from headquarters in Greensboro, NC and through regional offices and territory-dedicated staff in the states of Pennsylvania, Maryland, Virginia, North Carolina, South Carolina, Tennessee, Alabama and Georgia. This regional approach provides agents and clients with the benefit of working with experts who have first-hand knowledge of the local workers compensation market.
Key Risk is committed to fostering a professional work environment for all its employees. Through an ongoing commitment to innovation, continuous improvement and education, Key Risk attracts and retains associates with a unique blend of workers compensation expertise and a passion for excellence. We are proud to have been recognized among Business Insurance's Best Places to Work in 2009, 2011, 2015, 2017 and most recently in 2021.
Click here to learn more about working at Key Risk.
Responsibilities
The Marketing Manager manages corporate marketing and is responsible for execution of the company’s overall communications strategy and client digital experiences. This includes a broad scope of duties focused on marketing, branding and communications initiatives, as well as external user experience research and design. This role maintains a dedicated attention to marketing/branding content creation, global distribution of communications, and brand focused quality control across the organization.
Key functions include but are not limited to the following:
- Creates materials supporting products and services that ensure the Key Risk brand remains relevant and vibrant to agents, employers and associates.
- Responsible for graphic design including maintenance of all existing marketing collateral materials (company and brand logos, marketing handouts, point of sale, booth systems and digital).
- Responsible for content creation and distribution calendar to support marketing and sales initiatives.
- Responsible for design and execution of a modern social media strategy across a variety of channels.
- Conducts research and development of customers personas.
- Builds and leverages client and CRM data to develop targets, leads and support Sales & Distribution department
- In collaboration with field sales & marketing, develops value propositions, messaging and general product marketing.
- Responsible for custom campaign content development and the ongoing management of contact distribution lists for global and custom agency outreach in alignment with sales and distribution team.
- Manages content updates to Key Risk’s website. Maintains structural development of website pages and components sections including metadata and site configuration. Ensures updates are made to the site infrastructure.
- Writes, reviews, and publishes company communications, including press releases, company newsletters, collateral materials, forms, user guides as well as other relevant point for view articles that support Key Risk’s market strategy.
- Supports the Alternative Market segment operating units in user experience research and design implementation for digital applications including portal environments, chat bot, and global notifications
Key Performance Indicators
- Performance for this role will be evaluated across the qualitative performance definitions for Key Risk and W. R. Berkley including: Accountability, Communication, Customer Focus, Flexibility, Innovation and Initiative, and Teamwork and Collaboration.
- Quantitative performance will be measured in alignment with the objectives established within the annual business plan for the marketing department, including the focus areas of:
- Agency Communications Management
- Collateral Development and Management
- Final Product Quality Review of Marketing Project Assignments
- Media Relations, Social Media and Point of View Article Development
- Timely and Accurate Preparation of Project Assignments
- Implementation of digital application development
Qualifications
- BA/BS in Communications, Advertising, Marketing or related Business Field
- 2 - 4 years of experience in the marketing field with hands-on experience in marketing, branding, communications, advertising and digital media
- Preferable experience with a marketing firm with exposure to a broad range of industries and project work.
- Excellent verbal and written communication
- Proficient in all Microsoft Office applications
- Skilled in various graphic design applications, including Adobe Illustrator, InDesign and Photoshop
- Experience in Aquia / Drupal CMS preferred