Digital marketing manager

Summary :

This position will report to the Senior, Digital Marketing Manager and will ensure all Trulieve Marketing Technologies are appropriately vetted, integrated, and maintained.

The Digital Marketing Manager will oversee tasks assigned to a team that maintains marketing thought leadership, expansion, and execution across all Trulieve Digital Marketing channels / mediums.

Responsibilities :

• Manage digital marketing specialists’ day to day operations across all digital channels / mediums / entities- including external agency partners- all markets.


• Will contribute to the marketing operations team and will work closely on campaign activation strategies across different digital mediums for all Trulieve operational states.


• Oversee / manage CMS website initiatives to enhance mobile-first experiences with UX / UI, Google Tag Manager, Google Analytics, Clickstream data, and the alike.


• Oversee in-store digital touchpoints for all markets : kiosks, Tablets, Menus, TV screens and ensure centralization / unification of all platforms.


• Assist and oversee the SEO strategy / thought leadership / execution across corporate, brands, online store listings, and product entities.


• Oversee paid media activations / campaigns / execution nationwide. Ensure all vendors / partners / agencies are delivering ROI / ROAS and meeting benchmark / KPI expectations.


• Oversee marketing automation requests from internal or external workstreams to standardize repeatable tasks and develop new workflows that roll up into the Customer Data Platform (CDP)


• Implement marketing intelligence strategies created with leadership throughout digital partner initiatives.


• Provide guidance and recommendations across marketing technology integrations.


• Create and manage lead nurturing programs as well as win-back programs through marketing systems.


• This position will create reports for the department and leadership as needed on various internal and external workflows and campaigns.

Skills and Qualifications :

• Bachelor’s degree preferred but not required


• 4-5 years minimum experience in digital marketing. Manager level or above


• Preferred industries : Cannabis, CPG, D2C, B2C, retail.



• Flexibility of hours nights and weekends


• Technology proficient (CRM / CDP / ERP / eCommerce / POS / SaaS / PaaS)


• Self-motivated and ability to achieve objectives with little to no supervision


• Belief in relationship building and working as part of a team to achieve goals / results


• Organized, responsible and flexible in a fast-paced growth environment

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

This position will work an average of 40 hours per week and will be available after hours if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

Last updated : 2022-11-22