Job Summary:

The Content Marketing Lead is responsible for the Content Team and the successful execution of the Generali Global Assistance/Europ Assistance – North America content strategy, calendar, and inbound requests from internal teams. As a multichannel content expert, the Content Lead will be responsible for managing and coordinating the creation and dissemination of content across all owned channels and business lines/brands (GGA, GMMI, Trip Mate). Reporting to the VP of Marketing & Customer Experience, the Content Marketing Lead will drive the Content Team to develop strategies and messages while tracking performance and using data to improve campaigns. From traditional to digital content, the Content Lead will play a critical and high impact role within the Marketing team as the Content Owner for all EA NA Brands.

Principal Duties and Responsibilities:

• Design content marketing strategies and set long/short-term goals for the Content team
• Undertake content marketing initiatives that promotes brand awareness and thought leadership business/brand objectives
• Produce high-quality content by managing and collaborating with direct reports
• Lead the creation of an editorial calendar, delegate tasks, and ensure that deadlines are met for the overall Content Marketing pipeline across all owned channels and brands
• Regularly deliver engaging content while driving the same across the Content team
• Edit, proofread, and improve the content
• Implement SEO best practices and optimize content
• Analyze content performance metrics
• Ensure a strong presence on various channels
• Generate ideas/work with key stakeholders and Marketing peers to increase customer engagement and the creation of relevant and high-performing content for our multiple audiences
• Train and develop staff to ensure alignment of departmental activities with organizational goals and objectives.
• Set goals, assess performance, and share regular feedback towards ensuring development at a fast pace

Required / Desired Knowledge, Experiences and Skills:

• Minimum of 4 years of experience in Content Marketing roles
• Experience managing a dynamic, multi-location team
• Health care industry, travel industry, services or insurance industry experience preferred but not a must
• Expertise in creating various types of content such as blogs, infographics, videos, guides, email campaigns etc.
• Editorial mindset with an ability to understand and strategize based on audience preferences
• Effective organization and time management skills. Self-motivated, with ability to manage multi-projects simultaneously, including, tasks from both marketing and commercial teams
• Excellent organizational skills and ability to influence and motivate cross-functional teams to get complex projects delivered on-time
• Ability to collaborate with all areas of the organization
• Proficient in MS Office and Content Management Software (e.g., Wordpress)
• Proficient in Adobe Creative Cloud: Illustrator, InDesign, Photoshop, PremierePro
• Expertise with social media platforms (LinkedIn, Facebook, Twitter, YouTube etc.
• Experience with Google Analytics
• Excellent analytical and project management skills
• Excellent written, oral, and interpersonal skills
• Strategic orientation, critical thinker, and problem-solver

Education/Certifications:

• BA/BS in Marketing, related field, or equivalent work experience.

The above statements are intended to describe the general nature of work being performed by people assigned to this classification.  They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.

Reporting and Control

This position reports directly to the Vice President, Marketing. This position supports Marketing functions across the following North American legal entities: Generali Global Assistance, Inc.

Generali Global Assistance is an Equal Opportunity Employer M/F/Disability/Veteran