Digital Media Buyer - Email Lead Generation Specialist (Remote Role)

Corebridge Financial is seeking a Digital Media Buyer who specializes in Email Marketing. This role is accountable for delivering new lead acquisition and written premium through direct and affiliate email marketing sources. The Email Buyer is responsible for all aspects of the Email Marketing campaigns which include planning, publisher vetting, creative development, buying, analytics, monitoring and optimizing.

As a team player in a full-service in-house marketing department, the Email Buyer, will work with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The Email Buyer will collaborate on creative concepts, website content, landing page design and manage development and execution. The ideal candidate is innovative, creative, competitive, and enthusiastic about achieving response and ROI.

Responsibilities:

• Execute direct to publisher and affiliate Email marketing campaigns that drive quality leads to achieve back-end end performance metrics.
• Responsible for the expansion of annual written premium and profitability generated from this medium.
• Maintain relationships with current Email partners and investigate and test new vendors to expand lead volume activity delivered from this medium.
• Negotiate rates on CPL and CPM that generate optimum performance.
• Adhere to rigid vendor and affiliate vetting process to ensure mailers are within compliance guidelines.
• Following Can-Spam regulations is a must, continuous monitoring of vendor creative activity to ensure following guidelines is required.
• Ensure Email vendors comply with weekly updates of our opt-out suppression list.
• Ability to react quickly on any blacklist violations as Spamhaus or Barracuda and take necessary actions to alleviate our brand from these lists.
• Provide regular reporting and analysis on campaigns and make necessary recommendations and adjustments to maximize results.
• Develop creative concepts, guide design and write copy for email ads that stimulate response and translate to smaller ad sizes to support multiple media channels.
• Manage creative assets to include website content and landing pages.
• Participate with our SEO efforts by ideating on new content, optimizing existing content and facilitating the article and page creation with our content agency and design teams.
• Collaborate with Legal and Compliance Teams on creative messaging to ensure pieces adhere to compliance and brand guidelines.
• Responsible for reconciling vendor invoicing and uploading for payment processing.

Job Requirements:

• 2+ years of Email Marketing or new lead generation
• Digital Advertising experience in other channels as SEO and Social are a plus
• Strong relationship building and negotiation skills
• Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
• Strong organization and attention to detail and accuracy
• Experience with CPC, CPL and CPM buying models
• Solid analytical, math and problem-solving skills
• Experience with ad creation and copy development
• Experience working with Optizmo and Lashback or similar tools
• Working knowledge of HTML
• Self-motivator with the ability to manage task and adhere to deadlines
• Flexible and receptive to strategy and marketplace shifts in a fast-paced environment
• Excellent computer skills including Microsoft office (with emphasis on excel)
• Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)

What our employees like most:

• We care about your professional development. Our career progression and tuition reimbursement program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
• Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is! Corebridge Financial, will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. Benefit package includes:
• Paid Time Off: Corebridge Financial recognizes the importance of work life balance. We offer 24 PTO days to start. YES, 24!
• Paid Company holidays
• A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.

For positions based in CA, the base salary range for this position is $65K-$70K. For positions based in CO, NY, NJ, the base salary range for this position is $65K-$70K . However, the final base salary offered to a candidate may be higher or lower than the range depending on a number of factors, including the candidate's specific work location. In addition, the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. Also, we're proud to offer a range of competitive benefits.

Remote role in US locations



We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit:

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to . Reasonable accommodations will be determined on a case-by-case basis.

We consider qualified applicants with criminal histories, consistent with applicable law.

Functional Area:
CM - Communications

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

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