Digital Marketing Manager - Minneapolis, MN or Remote

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

The Digital Marketing Manager will partner closely with marketing and business leaders to develop and execute Wealth Management digital marketing campaigns and journeys to drive acquisition, deepening and retention of affluent and HNW clients and prospective clients. This position will leverage data and analytics to deliver marketing across channels including paid media, email, online, mobile, search, social media, and other digital channels.

Coordinates with marketing partners to develop channel specific content and testing plans. Identifies, tracks and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment and optimizes strategies, tactics and content as necessary. The ideal candidate is passionate about flawless execution, continuous measurement and ongoing optimization of campaigns and digital journeys.

Partners with internal departments across the company, including retail marketing, enterprise data and analytics, product groups, digital, content and UX teams to deliver customer centric, multi-channel marketing programs and experiences. Will primarily focus on digital channels and the digital marketing experience. The right candidate will be adaptable and able to learn systems and compliance requirements that can change on a frequent basis. Candidates should have a proven ability to thrive in a complex, fast-paced environment.

If the successful candidate is located in Minneapolis, MN the role will be hybrid. Outside of these locations the role is open for a fully remote working model.

Basic Qualifications

• Bachelor's degree, or equivalent work experience




• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

-Experience in investing, wealth management or another regulated industry

-Strong organizational, interpersonal and executional skills

-Excellent verbal, written and presentation skills

-Agility in thinking and delivery, along with proven ability to take direction and provide ideas in support of company goals

-Strong decision-making and problem-solving skills

-Proven ability to successfully manage multiple projects and assignments that are completed on time and on budget

-Proficient computer navigation skills using a variety of software packages

-MBA or equivalent markers of high achievement are a plus

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits:

Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting careers.usbank.com .

EEO is the Law

Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

Salary range reflected is an estimate of base pay and is for the primary location. Base pay range may vary if an offer is made for work in a different location. Pay Range: $108,545.00 - $127,700.00 - $140,470.00

Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.

U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.