FULLY REMOTE Marketing Automation Manager

If you are a Marketing Automation Manager with Marketo experience, please read on Our goal is to create innovative, useful tools for academic communities and faculty. We have pioneered and established the category of faculty-focused technology that fosters goal-oriented collaboration around academic decision-making by developing an engine for faculty activities, decisions, and data. To support the whole lifecycle of faculty work, from job seeking to review, tenure, sabbatical, committee work, research, and beyond, we run the first comprehensive faculty information system. We think that improving the faculty will advance the institution, thus we provide schools and universities with enhanced clarity and insight into faculty data to aid in the accomplishment of their strategic aims. Top Reasons to Work with Us

• Competitive Salary
• Health Benefits
• Vision Benefits
• Dental Benefits
• 401k
• Unlimited PTO
  

What You Will Be Doing

• Own our marketing automation system, Marketo, and manage all external strategic email communications
• Lead the development of our integrated high-quality marketing automation campaigns through building of assets (target audiences, promotional emails, transactional emails, landing pages, forms, data fields, list pulls and uploads, and integrations) and delivering them in a timely manner for on-time launch
• Measure, analyze, optimize and present campaign performance to stakeholders focusing on KPIs such as open rates, CTRs, conversion rates
• Lead the constant improvement and measurement of marketing channels to prove ROI
• Support the management of our Sales and Marketing technology stack to ensure seamless automation, system integrations, data hygiene, integrity of lead and contact lists, and process adherence (Tech stack currently includes Showpad, Marketo, SalesLoft, and Salesforce)
• Build and scale lead scoring; and refine the lead journey from prospect to client
• Ensure consistent alignment of Sales and Marketing through the delivery of MQLs to the SDR team, and having constant communication between teams along the purchase cycle
• Provide the Sales and Marketing teams with actionable TOF data to make pipeline impacting decisions; which includes building standard metrics definitions, analyzing trends and providing reporting and data-driven insights
• Become an expert in top funnel conversions to report on the rate at which prospects are converting in the funnel and why
• Provide operational support for business roundtables and webinars, including technical setup, day-of-webinar hosting and recording management
  

What You Need for this Position At least 3 years of experience in marketing automation with combination of:

• SalesForce
• Marketo
• Marketing
  

So, if you are a Marketing Automation Manager with Marketo experience, please apply today Colorado employees will receive paid sick leave. For additional information about available benefits, please contact Jared Smith Email Your Resume In Word To Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BS13-1717622 -- in the email subject line for your application to be considered.***
  

Kevin Jones - Recruiting Manager - CyberCoders Applicants must be authorized to work in the U.S. CyberCoders, Inc is proud to be an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. Your Right to Work In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.