Manager, Growth Marketing

The Ideal Candidate Is:

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  A strong team player who enjoys collaborating and supporting key stakeholders in various departments including marketing, content, sales, and product marketing.
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  Detail-oriented and highly organized in managing multi-channel campaign deliverables and programs across various target verticals and personas.
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  Someone who enjoys testing new things and is passionate about driving and scaling results through high-impact demand generation programs.
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  Results-driven with a proven track record in delivering against marketing goals and the ability to interpret complex marketing data to present meaningful and actionable insights.
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  An excellent communicator in working with key internal stakeholders and partners.

Key Responsibilities:

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  Work with key stakeholders and leadership to plan and manage calendared campaign themes, and execute programs and tactics to hit pipeline targets and company revenue objectives.
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  Drive multi-touch marketing campaigns across target segments to acquire net-new leads and subscribers, accelerate/reactivate pipeline, and expand current business across the purchase funnel.
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  Manage day-to-day social media marketing programs and calendars to increase 2-way engagement and awareness to capture and convert market demand.
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  Develop persona-based messaging to map ideal buyer group profiles and verticals with hyper-targeted campaigns and programs.
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  Leverage both paid and organic channels for customer acquisition such as email marketing, SEM/SEO, programmatic ads, sponsorships, paid search, content marketing, social media, and house ads.
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  Develop, test, and optimize messages and campaigns across all channels (Digital, Email, Web, Events, Mail/Media)
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  Partner with cross-functional teams to build and scale funnel conversion programs, including multi-channel inbound and outbound campaigns, nurture flows, ABM orchestrations, playbooks, and scoring models.
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  Provide ongoing reporting on campaign progress, present data-driven insights, and recommend next steps for scaling the effectiveness and ROI of marketing campaigns.

Desired Skills & Experience:

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  Experience in a revenue-focused role in a demand generation context at a subscription-based company, enterprise B2B, or technology-driven organization.
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  Quantifiable experience driving hands-on high-performing lead generation and ABM target strategies with revenue-aligned outcomes and success.
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  Deep experience in building and scaling lead generation programs and teams within a B2B demand generation function, including developing team members and stakeholders.
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  Working knowledge of Google Analytics and demand generation tools such as Salesforce and Marketo or similar experience (building reports, analyzing and optimizing data).

Salary & Benefits:

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  Base salary: $100,000-$125,000 (dependent on skills, experience, and competencies)
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  Commission plan
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  Medical, health, and vision
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  Unlimited PTO, paid holidays, and parental leave
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  Matched 401k plan
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  Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, etc.