Manager, Growth Marketing

Insider Intelligence Remote
manager growth marketing marketing team digital data media growth scaling stakeholders research people
November 17, 2022
Insider Intelligence
New York, New York State
FULL_TIME
At Insider Intelligence, we value flexibility and understand everyone's situation is different. For that reason, we are open to hiring either fully remote or in office employees.


Come be a part of building the world’s leading research company focused on digital transformation.


At Insider Intelligence, we are all about providing our clients with the most up-to-date, emerging research that focuses on digital leaders and emerging power players. We believe that our outstanding team of people is our most valuable asset and we are excited to make our team even stronger.


The Role & Team:


As our Manager of Growth Marketing, you will be part of the Demand Generation function on the Marketing team, responsible for developing and scaling programs to capture demand and drive ongoing subscription growth across key business segments. You will make data-driven decisions to optimize activity to support business growth in meaningful ways.


This role requires analytics-driven program management and hands-on experience executing demand generation programs including 3rd partner sponsorships, social media marketing, search engine marketing, lifecycle email marketing, and account-based sales enablement programs.


The role will report to the VP of Demand Generation.



The Ideal Candidate Is:


  • A strong team player who enjoys collaborating and supporting key stakeholders in various departments including marketing, content, sales, and product marketing.

  • Detail-oriented and highly organized in managing multi-channel campaign deliverables and programs across various target verticals and personas.

  • Someone who enjoys testing new things and is passionate about driving and scaling results through high-impact demand generation programs.

  • Results-driven with a proven track record in delivering against marketing goals and the ability to interpret complex marketing data to present meaningful and actionable insights.

  • An excellent communicator in working with key internal stakeholders and partners.


Key Responsibilities:


  • Work with key stakeholders and leadership to plan and manage calendared campaign themes, and execute programs and tactics to hit pipeline targets and company revenue objectives.

  • Drive multi-touch marketing campaigns across target segments to acquire net-new leads and subscribers, accelerate/reactivate pipeline, and expand current business across the purchase funnel.

  • Manage day-to-day social media marketing programs and calendars to increase 2-way engagement and awareness to capture and convert market demand.

  • Develop persona-based messaging to map ideal buyer group profiles and verticals with hyper-targeted campaigns and programs.

  • Leverage both paid and organic channels for customer acquisition such as email marketing, SEM/SEO, programmatic ads, sponsorships, paid search, content marketing, social media, and house ads.

  • Develop, test, and optimize messages and campaigns across all channels (Digital, Email, Web, Events, Mail/Media)

  • Partner with cross-functional teams to build and scale funnel conversion programs, including multi-channel inbound and outbound campaigns, nurture flows, ABM orchestrations, playbooks, and scoring models.

  • Provide ongoing reporting on campaign progress, present data-driven insights, and recommend next steps for scaling the effectiveness and ROI of marketing campaigns.


Desired Skills & Experience:


  • Experience in a revenue-focused role in a demand generation context at a subscription-based company, enterprise B2B, or technology-driven organization.

  • Quantifiable experience driving hands-on high-performing lead generation and ABM target strategies with revenue-aligned outcomes and success.

  • Deep experience in building and scaling lead generation programs and teams within a B2B demand generation function, including developing team members and stakeholders.

  • Working knowledge of Google Analytics and demand generation tools such as Salesforce and Marketo or similar experience (building reports, analyzing and optimizing data).


Salary & Benefits:


  • Base salary: $100,000-$125,000 (dependent on skills, experience, and competencies)

  • Commission plan

  • Medical, health, and vision

  • Unlimited PTO, paid holidays, and parental leave

  • Matched 401k plan

  • Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, etc.

We are looking for someone who is curious, proactive, and will challenge the team at every turn. This role is for someone who isn’t afraid to ask tough questions and will ensure the quality of our brand promise is never compromised.


If this sounds like your dream job, please apply online and tell us why you're a great addition to our team.


Please note that for all positions at Insider Intelligence, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.


About Insider Intelligence:


Insider Intelligence is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.


At Insider Intelligence, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. Insider Intelligence is committed to corporate transparency through regular business updates and an always-open line of communication. Our employees embody our core values of effectiveness, curiosity, and excellence through iteration, efficient communication, and diversity and inclusion.


To learn more about our culture, people, and the work we do, check out our Instagram (@experience_insiderintelligence) to hear directly from our colleagues what they like about working at II.


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