SEM Specialist (Remote)

Overview

This position needs to be filled in the United States.

Amazon experience is required.

We are looking for an  Amazon Sponsored Ads Specialist to manage pay-per-click (PPC) marketing activities within the Amazon ecosystem.

The Amazon Sponsored Ads Specialist will manage Sponsored Ad campaigns on Amazon.

A successful Amazon Sponsored Ads Specialist will effectively manage advertising campaigns and work with the Brand Management team to maximize ROI, drive strategy, and deliver profitable sales.

Responsibilities

• Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored Ads campaigns


• Track, report, optimize, and analyze analytics and PPC initiatives and campaigns


• Communicate and present metrics effectively while providing strategic recommendations


• Effectively manage campaign budget trending & allocation, forecasting monthly costs


• Optimize copy and perform routine testing between Sponsored Brands and Sponsored Product ads


• Perform ongoing keyword research, discovery, expansion, and optimization


• Research and analyze competitor activity to expand search coverage


• Prioritize and deliver results in a fast-paced environment

Qualifications

• 1 to 1+ years of proven experience and success managing Amazon PPC campaigns


• Ability to support large brands in a high growth environment


• Understanding of Amazon product listings and best practices (preferred)


• Well-versed in performance marketing, conversion, and online customer acquisition


• Experience managing large campaign budgets


• In-depth experience with bid management tools


• Strong Excel proficiency


• Experience with website analytics tools


• Strong analytical skills and experience generating advertising reports


• Familiarity with A/B and multivariate experiments


• Bachelor’s degree (Marketing preferred) or a quantitative, test-driven field

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