SEM Specialist (Remote)

Acosta, Inc. Remote
sem remote amazon ads ppc marketing advertising management analytics research tools brand brand management
January 24, 2023
Acosta, Inc.
Anywhere, UNAVAILABLE
FULL_TIME

Overview


This position needs to be filled in the United States.


 


Amazon experience is required.


 


We are looking for an  Amazon Sponsored Ads Specialist to manage pay-per-click (PPC) marketing activities within the Amazon ecosystem.


 


The Amazon Sponsored Ads Specialist will manage Sponsored Ad campaigns on Amazon.


 


A successful Amazon Sponsored Ads Specialist will effectively manage advertising campaigns and work with the Brand Management team to maximize ROI, drive strategy, and deliver profitable sales.


Responsibilities



  • Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored Ads campaigns

  • Track, report, optimize, and analyze analytics and PPC initiatives and campaigns

  • Communicate and present metrics effectively while providing strategic recommendations

  • Effectively manage campaign budget trending & allocation, forecasting monthly costs

  • Optimize copy and perform routine testing between Sponsored Brands and Sponsored Product ads

  • Perform ongoing keyword research, discovery, expansion, and optimization

  • Research and analyze competitor activity to expand search coverage

  • Prioritize and deliver results in a fast-paced environment


Qualifications



  • 1 to 1+ years of proven experience and success managing Amazon PPC campaigns

  • Ability to support large brands in a high growth environment

  • Understanding of Amazon product listings and best practices (preferred)

  • Well-versed in performance marketing, conversion, and online customer acquisition

  • Experience managing large campaign budgets

  • In-depth experience with bid management tools

  • Strong Excel proficiency

  • Experience with website analytics tools

  • Strong analytical skills and experience generating advertising reports

  • Familiarity with A/B and multivariate experiments

  • Bachelor’s degree (Marketing preferred) or a quantitative, test-driven field


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