Optimization Manager( Adobe Target practice)REMOTE
CEDENT
Remote
optimization
manager
adobe
adobe target
remote
adobe
adobe target
analytics
personalization
optimization
data
digital
configuration
February 13, 2023
CEDENT
Alexandria, VA
Responsibilities
Typical engagements and activities for the data organization will include:
Qualifications
- Oversee the configuration, administration, and operation of Adobe Target to support client initiatives
- A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
- Assess and audit the current state of Adobe platform configuration including Adobe Target, Adobe Analytics for segmentation, and Adobe Launch for experience integration
- Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
- Monitor the effectiveness of optimization program and continuously improve prescribed testing plan
- Accelerate implementation and achieve ROI on the Adobe Target investment
- Provide consulting and roadmap for website optimization and customized experience strategies to clients
- Configure personalization elements in Adobe Target
- Work with UX/UI teams to take finalize content for personalization, A/B testing, or multivariant testing
Typical engagements and activities for the data organization will include:
- Assessments/audits of existing client digital ecosystems and recommendations for optimizations based on communicated client objectives, proven past successes, and industry best practices
- Audits, recommended technical solutions, and training for enterprise clients’ Analytics platform implementation
- Implementation of testing strategies (process, unit, stress, etc.) to validate adherence to specifications
- Effectively engage internal and external technical, C-Suite and senior leadership resources throughout the engagement lifecycle
- Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, internal trainings, etc.
- Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements
Qualifications
- 5+ years of experience in the digital domain and use of technology to solve business problems
- 3+ years of experience working with Adobe Target
- Demonstrated experience in client facing definition of an optimization program
- Solid understanding of digital marketing & data reporting
- Strong understanding of HTML and CSS
- Intermediate JavaScript skills
- Ability to learn new technologies at high level to identify use opportunities
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills – both verbal and written
- Experience with tag management systems and data layers
- Experience working with Adobe Analytics and/or Google Analytics
- Understanding of database management and APIs
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