Marketing Automation Senior Specialist (Remote)

AbbVie Remote
marketing marketing automation automation senior remote marketing email digital brand deliverability marketing automation automation team
February 3, 2023
AbbVie
North Chicago, Illinois

The Marketing Automation Senior Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs.



Responsibilities include:




  • Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel




  • Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.




  • Responsible for leading and managing junior team members day to day work and performing QA of their programs.




  • Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.




  • Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.




  • Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.




  • Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.




  • Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.




  • Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.




  • Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie



    Key AbbVie Leadership Competencies:






  • Positive all for one approach to team deliverables and priorities.




  • B uilds strong relationships to enable higher performance.




  • Learns, fast, grasps the essence and can change course quickly where indicated.




  • Raises the bar and is never satisfied with the status quo.




  • Creates a learning environment and open to suggestions.




  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.



    Qualifications:






  • Bachelor s Degree in Business or Marketing or equivalent experience




  • 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience




  • Minimum of 5 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo, SFMC, etc. Marketo Expert Certification required.




  • Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.




  • Ability to work independently without day-to-day supervision.




  • Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates




  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively




  • Knowledge of database, email, digital, 1:1 marketing concepts and best practices




  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings




  • Proficiency with MS Excel, SQL, and HTML/ CSS




  • Experience with Adobe suite of products preferred




  • Excellent written, verbal, and interpersonal communication skills




  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings



    LI-Remote




At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity and affirmative action employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. If you would like to view a copy of the company s affirmative action plan or policy statement, please email [email protected]


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