Director Brand Marketing Strategy - Remote

Thomson Reuters Remote
director brand brand marketing marketing marketing strategy strategy remote brand marketing brand marketing strategy marketing strategy team
October 1, 2022
Thomson Reuters
Denver, Colorado
FULL_TIME

Are you excited by the opportunity to bring your brand marketing strategy experience, creativity, and positive energy to a world-class company that is consistently recognized as a Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?

If yes, this may be a great opportunity for you!

As Director, Brand Marketing Strategy you will be responsible for defining, developing, and activating global brand marketing strategy and programs to strengthen brand awareness and establish desired brand associations to increase Thomson Reuters overall brand equity, and drive business outcomes. This role will function as a senior member of and contributor to the global Brand Strategy team, part of the broader global Brand Marketing & Protection organization.

You will work in close partnership with other roles within the Brand Strategy team, particularly with the brand campaign planner who defines and executes advertising campaign efforts, as well as the broader Brand Marketing organization, key internal stakeholders, and agency partners to effectively define and execute against plans.

Note: This role may have option to work anywhere, with a preference that candidates are based near either of these Hub office locations: Minneapolis Metro area (Eagan, MN), Dallas Metro area (Carrollton, TX) for.hybrid structure (*mix of working from home and in-office).

More About the Role

In this opportunity as Director, Brand Marketing Strategy, you will:

Define annual brand marketing messaging and content themes that will help to establish desired brand position in market and provide lift to lower funnel marketing efforts.

Define and prioritize target audiences, geographies, and strategic allocation of brand marketing budget across programs and opportunities, to align with brand strategy and objectives.

Define brand marketing channel engagement plan, in partnership with other internal teams, eg, paid media, event/sponsorship teams, content marketing, etc., and with external agency partners where relevant, to reach global audiences most effectively.

In partnership with the Market Research and Insights team, seek to continuously gather audience insights to inform brand marketing engagement strategies and plans, as well as test/validate brand themes and messaging to ensure resonance and impact.

Continuously seek for Brand marketing programs to test and trial new medias, channels and formats that can best tell our brand story (eg, sponsorships, podcast series development, sponsored content, events, display, social, search, etc.).

Define, track and measure brand KPI's & conduct ROI analysis to better understand performance and demonstrate impact to business outcomes, including the development and management of a holistic brand marketing measurement framework.

Lead quarterly planning meetings to define and solidify brand themes, review, and optimize brand marketing programs and spend based on performance of holistic efforts, in partnership with key stakeholders both within and outside of the Brand Marketing team.

Work closely with Corporate Communications, Market Insights, and the broader Global Brand Marketing team to ensure coordination and alignment of messaging themes, storytelling, and activation of activities across the marketing funnel.

About You

You could be a fit for the Director, Brand Marketing Strategy if your background includes:

10+ years in brand strategy, brand marketing, marketing strategy or marketing campaign planning roles

BA/BS required; MBA preferred

Deep understanding of brand marketing strategy, and ability to define messaging strategy, plans and strategic briefs

Strong understanding and experience working across various media platforms, channels, and formats

Insightful thinking and aptitude for creative, out-of-the-box thinking

Strong understanding of brand KPIs and measurement techniques, and ability to analyze and interpret data into meaningful insights and actions; understanding for and ability to convey connection between brand and demand activities lower in the marketing funnel

Strong written and verbal communication skills; ability to converse at all levels of an organization

Demonstrated ability to effectively translate and execute against strategies and plans among cross-functional teams

Resourceful, self-starter that can define and develop new models, processes, and frameworks

Ability to lead cross-functional teams in matrixed environment

Planning, organization, and project management skills

Demonstrated interest for the latest industry news and information, showing ability to stay on top of industry trends in both B2B and B2C markets

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Hybrid Work Model: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.



Web Reference : AJF/432660417-350
Posted Date : Sat, 01 Oct 2022

Please note, to apply for this position you will complete an application form on another website provided by or on behalf of Thomson Reuters. Any external website and application process is not under the control or responsibility of Careerboard - Sales Jobs

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