Paid Media Manager (Monterey Park)
Responsibilities
Manage campaigns on Google ads (including search, display, remarketing, YouTube), and Paid social ads.
Identify growth opportunities, explore new strategies and channels initiatives such as mobile campaigns.
Own/Monitor/optimize performance to ensure spend and KPIs are adhering to campaign briefs.
Strategy planning, forecasting and budget management.
Customer segmentation and audience building.
Tracking setup across all media campaigns.
Conduct A/B tests to continuously optimize campaigns and channels performance.
Pull and analyze reports to evaluate performance, set and communicate key business metrics, and translate insights into actionable changes. Provide weekly reports to management and monthly analysis of the results. Proactively recommend modifications to existing strategy to improve the paid media performance
Requirements
Bachelor s Degree in Marketing, Business or related.
Min of 5 years experience in paid ads - specifically social, search, and display, with a focus on acquisition. Ideally with agency experience.
Structured and methodical approach to on-going optimisation of paid ads campaigns.
Highly adaptable, flexible and comfortable with managing multiple projects.
An entrepreneurial, owner s mentality. A self-starter who takes initiative, can work without supervision and suggests projects proactively.
Demonstrated success planning, executing and measuring paid ads campaigns.
Experience with traffic, social, data analytics and attribution tools (e.g Google Analytics, data visualization tools) with the ability to provide detailed analysis and actionable recommendations based on data.
Natural ability for numbers, with strong math and analytical skills in order to make intelligent evidence-based decisions.
Familiarity with North American consumers.
Excellence in presentation, spoken and written skills in English.
Solid interpersonal skills and ability to work in a multicultural environment.
Plus
Passion for languages with language skills in addition to required languages.
Experience with mobile campaigns, product management, growth marketing.
Experience in high tech, software development, education technology industries.
Experience in growing and scaling company growth or start up team experience.
Experience in companies with global / regional presence with multiple offices across different countries.