SVP, Brand Marketing

Fanatics, Inc. Remote
brand brand marketing marketing brand sports marketing fans digital team strategy media collectibles betting
September 29, 2022
Fanatics, Inc.
OTHER
Company Overview


Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.


The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.


As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.


At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.


This role will lead brand strategy and creative, retail brand marketing, state marketing and brand partnerships for FBG. This business first leader will partner with product and engineering leads within FBG and externally with brand and commercial leaders across Fanatics HoldCo organization. You will be instrumental in implementing a One Fanatics strategy, an aligned vision to create the #1 sports fandom ecosystem in the world.

Responsibilities


    • Shaping the FBG brand design system with creative leads and agency partners

    • Developing and executing all outbound brand marketing

    • Partnering with marketing lead peers to ensure continuity of all marketing materials across paid media, owned social, on platform and through CRM, loyalty and VIP.

    • Lead national brand campaigns, state by state marketing launches and on platform brand voice

    • Co-management of existing national assets with Fanatics Commerce business.

    • Partner with Category Marketing to develop a strong category offense maximizing FBG brand and revenue opportunities across key verticals of Football, Basketball, Baseball, Soccer and other categories as the business grows and reacts to the marketplace.

Experience and Skills


    • You are best in class at marketing. Your strategy, execution and leadership capabilities are proven many times over.

    • Minimum 10 years experience working in a matrix organization for world class tech or sport organizations

    • Minimum 3 years experience working on a tech product and partnering with product team to bring product to market

    • Passion for and knowledge of sports category and has a proven track record of developing strategy and deploying execution in the sports space

    • Mastery in matrix leadership involving complex reporting structures and layered company structures

    • High level of full funnel media knowledge and comms planning across a diverse set of paid, owned and earned assets. You love the media as much or more than you love the creative.

    • Ability to be scrappy with production and media dollars to maximize reach and frequency among various consumer/category segments simultaneously

    • Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality

    • Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers


Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.


Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.


NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS
: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

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