Brand Marketing Manager

Company Summary

Creative Juice is a Black and Female owned Atlanta marketing agency bringing a global perspective to branding, web and digital marketing. We are headquartered in Atlanta with team members (Juicers) all across the globe. We provide solutions for a variety of organizations - from startups and nonprofits to corporations - by creating logo and brand development, digital marketing, print design, content development, web design, and UX/UI development. Our Juicers bring something unique to the table, and strive to ensure this special sauce is included in every project we take on.

Position Summary
We believe that great communication is the key to any successful project. That’s why we are looking for an ambitious and enthusiastic self-starter who can lead the day-to-day tasks of the creative team to ensure projects are completed on time and on budget! Our ideal Brand Marketing Manager possesses excellent communications and technical skills with proven experience maintaining client relationships and collaborating with a variety of stakeholders to deliver innovative solutions needed to achieve client goals.

What You Will Be Doing for Creative Juice and our Clients

• Conduct market research to determine the best in class brand positioning strategies

• Lead strategic conversations around brand strategy, marketing strategy, and execution

• Brief and collaborate with creative and design teams to develop content themes and brainstorm innovative solutions

• Develop robust brand strategies based on research (taglines, product naming, brand messaging pillars, tone, voice, communication style, SWOT analysis, brand avatar development, etc)

• Participate in development of proposals and client pitch meetings

• Lead discovery and project kick off calls with clients requiring brand services

• Create brand strategy offerings and capabilities to identify opportunities

• Influence advertising campaigns and strategies, review performance, and recommend adjustments based on data and analytics

• Develop social media strategy and content calendar

• Handle all copywriting needs (blogging, web copy, email marketing, ad copy, brand story, etc)

• Ability and experience working a wide variety of client sizes and target audiences (nonprofits, corporations, small business and government)

• Thorough understanding of how B2B, B2C, products, and service companies needs and strategies differ

• Contribute to business planning at the executive level to develop a brand strategy consistent with the organization's overall mission, vision, and objectives

• Create brand strategies in accordance with client requirements

• Work with leadership to develop standard operating procedures

• Select and manage vendors/subcontractors to ensure there are no gaps in agency offerings

• Partner with creative team to ensure strategies are aligned with our brand and messaging

• Serve as the subject matter expert within the agency on brand planning and brand perception trends for our target market

• Drive consistent and innovative best practices across all stages of the campaign (planning, execution, and analytics)

• Adjust brand strategy and plans to meet changing markets and competitive conditions

• Liaise with other managers to ensure marketing activities are integrated and align with the overall corporate objectives

• Build and grow a supporting team of strategists over time

• Act as the internal gatekeeper for the agency brand

What Drives Success

Having the right qualifications is only a part of what it takes to be a successful employee. At Creative Juice, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:

• Client Focus - You have proven experience in building collaborative partnerships and delivering premium value to various internal and external customers

• Builds Effective Teams - You successfully partner with your fellow Juicers and clients to deliver timely results. You effectively collaborate with a diverse group of individuals to maintain a wide perspective while accomplishing a common goal

• Drives Engagement - You understand why work matters and help to create a supportive environment. You have the ability to motivate others to work toward common goals and celebrate team successes.

Minimum Qualifications

• Mac and PC proficiency in GSuite and/or Microsoft Office Suite

• 5-7 years of experience at an agency or in a similar role

• Bachelor's Degree in relevant field

• Excellent communication skills, particularly in conjunction with workflow steps and internal processes

• Strong communication, organization, communication and follow up skills

• Initiative & personal responsibility for work

• Strong attention to detail with the ability to multitask

• Experience managing a team

• Accountability and flexibility with the ability to work in a fast-paced environment

• Positive, team-player attitude

• Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach team consensus

To learn more about what it's like to be Juicer, visit us at https://itscreativejuice.com

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Paid time off

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• agency: 5 years (Required)
• Microsoft Office: 1 year (Preferred)
• Google Suite: 1 year (Preferred)

Work Location: Remote