Associated Campaign Execution Manager (Remote)

Cengage Learning Remote
campaign execution manager remote education marketing learning digital .net campaign execution management unlimited dreams team
November 22, 2022
Cengage Learning
Virginia Beach, Virginia
FULL_TIME

**We believe in the power and joy of learning**


At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.


**Our culture values diversity, engagement, and discovery**


Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .


The Associate Campaign Execution Manager plays an important role for the central marketing operations team within the Cengage Academic organization. In the Campaign Execution team, the marketing actions of multiple functional cross-channel teams are orchestrated, measured and reported with precision and efficiency.


This role is responsible for running the tactical execution of multi-channel marketing plans that increase conversion rates and marketing impact in service of specific business objectives. You will support marketing stakeholders and work with functional leads (content, creative, web, media, events), to ensure all campaigns are completed magnificently, on time, and on budget!


**What you'll do here:**


+ Work under the direction of Campaign Execution Managers to ensure integrated campaign plans are designed to improve marketing conversion rate and business results.


+ Ensure transparency to your efforts by utilizing our project management system (WorkFront) as you collaborate with campaign partners.


+ Run end-to-end campaign execution, surfacing any potential issues or needs for re-prioritization, finding opportunities for efficiency and aligning results with the customer journey while maintaining awareness of the academic decision-making timeframe.


+ Periodically reflect on your experience with functional teams to improve or develop new processes and strategies that increase workflow efficiency to meet the needs of our internal and external collaborators.


+ Handle most of the day-to-day of the campaign including client status updates, management of cross-functional relationships, and project management including progress-to-goal.


+ Balance a robust project portfolio while working both independently and as a member of high performance-output team


+ View the customer experience from a 360-degree perspective.


**Skills you will need here:**


This is a remote position, so you should be highly organized and have a high level of autonomy in order to balance multiple projects at once!


+ BA or BS (preferably in Advertising, Marketing, or Communications)


+ At least 2 years of marketing experience


+ Proficiency in Workfront


+ Experience with email automation campaigns


+ Strong communication skills for working with internal or external customers and vendors


+ Proven track record of strong problem solving, project management, and analytical skills


**Success with development and implementation**


Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.


Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO\_Policy\_Statement\_January\_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.


Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.


If you are a CO State, NY State, WA State, or Jersey City, NJ resident, please email [email protected] to receive compensation information for this role. Be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response.


**About Cengage** **Group**


Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.


**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.


We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.



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